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Customer Review: This book is the best investment that I have made in a long, long time. By drawing insight from people in different companies, I felt that I was not being given a bias view of a particular company's way of doing things. You get the feeling that the people that contributed tried really hard to give... more info
Customer Review: This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.
Customer Review: If you have never been involved in Direct Marketing this is a great overview of most of the relevant issues and opportunities. The text is accurate and concise. Maybe the only (small) flaw with this text book is that it looks at too broad a spectrum of media and is a little too shallow on the core... more info
Customer Review: I confess. I was unaware of this book until I found it bundled with my own title, "Million-Dollar Mortgage Radio." I bought it immediately. And it turns out to be exactly what I had hoped: smart, strategic marketing tools for any mortgage broker willing to listen. Yes, much is drawn from Jay Conrad... more info
Customer Review: The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get a good advice on how to write headlines for instance. There are no case studies or examples. If you... more info
Customer Review: Burnett skillfully shows how to satisfy "the bottom line" through a positive relationship with donors. Practical, relevant tips are offered for reaching out to potential donors and making them feel part of the mission. It's a pleasure to see someone writing about "the psychology of fundraising." A... more info
Customer Review: Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well.
