Overture's Bid Tool

You many already be using a similar tool to determine the value of your keywords, but in case your not, here is a link to Overture's Bid Tool.
There are several ways that you can use this tool to increase your revenue.

• Determine the value of pay-per-click advertising
  If you are thinking about doing a pay-per-click campaign, you can use this to estimate what it is going to cost.
  
  
• Build relevant page content around the more expensive keywords. Pay-per-click value varies between search engines, but you can get a general idea of the value of your keywords before you purchase. The more expensive the keyword, the more the term is being searched for. So, build your page content around the most expensive keywords.
  
  
• Build Adsense revenue. This goes hand in hand with the the content, the higher bid for the keyword, and the more you are going to make off the google adsense ads that are on these pages. Build web pages and content around the more expensive keywords to monetize your website. Google uses your keywords to determine the ads they serve for Adsense ads.

Hope this Biz Tip will give you something to explore for today!

Barbara King
Mom's Who Sell
www.directsalesconnection.com
www.amomsshop.com