How to Rule Google Adwords from Day 1
Even if You're up Against 100 Ads...
And Pay less then them all...
By Anik Singal
www.AffiliateClassroom.com
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Whether you're promoting an affiliate program
or your own product, using pay per click traffic
is almost necessary.
Wait, let me re-phrase that - pay per click
traffic is almost necessary to TEST. Let's be
frank, this form of traffic does NOT work for
all niches and businesses.
Also, succeeding with pay per click traffic is
not as easy as just putting up an ad and sending
traffic to your main site.
There are lots of elements involved such as
your ad, your competition, the landing page,
and how much you're paying.
Obviously, to discuss all these elements, we'd
need to write a book - however, this particular
article is going to make you an expert on how
to pay less than all your competition and out
rank them at the same time.
Google has a unique system of ranking their ads
that allows you to be on the top even if you're
paying the least per click.
How?
Just make sure you have the highest click-through
rate on your ad...
There are two main things you need to do to make
sure you can get to the top while paying the
least.
1. Have a killer start - don't be cheap, spend
the most in the beginning.
2. Consistently test your ads to improve your
click through rate.
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#1 - Killer Start
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One of the biggest mistakes people make when
they launch a PPC campaign is that they get
cheap in the beginning and try to start slow.
That's all wrong.
You need to spend the most in the beginning.
Go in with a bang...here are two reasons why.
1. If the strategy just isn't going to work,
find out early and get out - don't waste
precious time.
2. More importantly, spend the most on PER
click in the beginning. Why?
If you spend the most on "per click" in the
beginning, that's the only way you can
convince Google to put you on the top. You
have no click through record, so you have to
make up for that by spending more.
By spending the most in the beginning, you'll
get your ad on the front page and get quick
exposure.
This way you'll quickly build up your click-
through record and can immediately start
decreasing your "cost per click" without
losing your spot.
Now, if you had started with a low cost per
click, you'd end up on some page far down,
never really get any exposure and could
potentially take weeks/months before you
build up any kind of click through rate.
So, first lesson, start fast - go in with a
higher "per-click" budget. Get in strong and
you'll see the best results.
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#2 - Test, Test!
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The next best way to increase your ad rankings
and decrease your "per-click" costs is to always
test new ads.
Google allows you to run two ads at the same
time for the same keywords, they will automatically
rotate your ads, one after the other.
This way you can slowly tweak the headlines, the
ad, the domain name - everything and find what
works best.
Always do this and you'll slowly see your click
through rates increase - as your click through
rises, you can decrease your "cost per click"
without losing your spot in the ad.
So, bottom line, even if you're in a niche with
a lot of competition - you can still dominate.
Go in strong, try to get your ad some quick
exposure to build a clickthrough rate fast.
Then, quickly start decreasing your per click
costs.
Just a quick word of caution, if you use this
strategy, make sure to actively monitor your
adwords account. ALSO, make sure you set your
daily limit to something you can afford losing.
You'd be surprised how quickly Google can eat
up your money!
Alright, now you're equipped with some advanced
tips on how to quickly take over a niche in Google.
If you have any further questions, please contact
Anik Singal at Support@AffiliateClassroom.com.
By Anik Singal
www.AffiliateClassroom.com
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