Ezines Are Effective In Advertising Your Online Business?

Copyright © 2004 Alan Cheng
Online Money Machine
http://www.onlinemoneymachine.com 

"Ezines are the most cost effective way to advertise your
business opportunity". I'm sure you’ve heard that phrase
many times if you’ve been marketing on the internet for
a while. But is that a myth or a fact?

An Internet Marketer once advertised that he can guarantee
$1,000 profit for the user within weeks if he used the
techniques outlined in his ebook.

And the secret of the ebook - advertise in Ezines using
$2,000 and you are guaranteed success unless your
product is useless. Well I didn't try it at the time because
I couldn't find $2,000 lying about in the house or in my
bank account. However, it does show the belief people have
with Ezines.



There are 3 types of ads in Ezines:

Classified Ads

These are small ads which you can find at the bottom of
newsletters. There is limited space in these ads therefore
your ads have to be eye-catching. Classified Ads in ezines
are cheap and sometimes free due to its limited space and
location which is at the end of the ezine.


Sponsor Ads

These ads are placed at the top of the newsletter and
sometimes in the middle. Some ezines have more than
one sponsor ads. Sponsor ads are more expensive than
Classified ads and can contain more words so your ad
can be more descriptive. Sponsor ads are more effective
than Classified Ads as their position in the newsletter is
better.


Solo Ads

Solo ads is the most effective way out of the three type
of ads for generating response.

Solo ads fills up a whole email which only contains your
advertisement. The newsletter is sent on your behalf to
its subscribers. Thus your ad will have the biggest
exposure. Solo ads are more expensive than Sponsor
ads but more effective.


"Great. Super. Fantastic. So what's your advice Alan?"
My advice is advertising in Ezines do work. And they work
very well. Some people don't think so because after placing
some ads and seeing very little or no response they think they
have proven that Ezine advertising is a lie used by Ezines
Publishers.

Well I can tell you now that they are getting poor responses
because they have not followed the rules for advertising
successfully in Ezines.



Rules in Advertising in Ezines Successfully

1. If you can, save money and advertise using Solo ads.
They have the best chances of being read by the
subscribers and they have no other ads distracting
or competing against.


2. Work on your subject line. Even with Solo Ads, people
will not open your email if the subject is of no interest to
them. Subjects which promises massive fortunes in a few
days will get deleted with second thoughts.


3. Work on your Content. After the subscribers open
your email, your next task is to try and get them
to read the content. So make damn sure your content
is interesting and enticing enough for them to take some
action. Believe the saying “Content is King”.


4. When you’re advertising other peoples’ products using
affiliate programs do not send the visitors to the product’s
website. I think people are crazy when they do this.
The reason is that you are sending traffic to other peoples
websites and if they won’t buy you’ve lost that lead for
good.

Therefore the aim of you ad is to capture their email
address so that you can advertise to them again and again.
If they don’t buy product A then you can advertise Product
B to them. Now don’t you think that makes more sense?


5. Advertise in well known Ezines and which are related to
the topic you are advertising. Advertising stock
recommendations to Golf enthusiasts will surely give you
a terrible response rate.


6. For Classified ads, make sure you are advertising in large
numbers such as 100,000. Not many people read Classified
ads and you will be listed among other ads as well.
However, you might get lucky if your headline is attractive
enough.



To end this article I’m going to share a secret with you on
what I think is the best and cheapest way to advertise in
Ezines. That is to write your own articles and ask the
Ezine Publishers if they are interested in sending out your
articles in an issue of their newsletter.

Now let’s think about this for a moment. Your own article
is published in ezines and placed on their websites. People
who write articles are given more respect and are trusted
more. Plus your articles will stay on some websites for
years which also means that it will generate traffic for years.
The traffic is generated with a resource box you can put at
the bottom of your article. You can put your URL here and
also write a little bit of background about yourself.

You are creating a name for yourself on the internet scene
and you are also generating leads which you can email your
recommendations to. There is no cost for you when
Publishers decide to include your article so the only cost
coming out of you is the time needed to write the article.

In my opinion, writing articles for ezines is the most
effective way to advertise using ezines. Not to mention it’s
cheap and will generate traffic even after many months.

If you want to know which ezines to advertise in, the cost,
number of subscribers and what services are available that
can help you in publish your articles, please send an email
to my autoresponder at mailto:ezineart@o...



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Alan Cheng, is the owner of http://www.onlinemoneymachine.com 
the membership site to help beginners setup a profit
generating online business. With all the right tools to setup
your website and advertise effectively.

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